Our Story
ACE was created with the willingness to offer women a "sporty chic" and functional bag to carry throughout the day without compromising the environment.
From friends and our own personal experience, we found it difficult to find a perfect combo, a bag to wear from early gym sessions to professional meetings, from the office to after work gatherings, or just to pack the essentials for a weekend trip. So we decided to offer a practical response to this necessity and design our "ideal" bag, a stylish and timeless accessory to stay ultra organized and to keep up with our demanding lifestyles. Our first model - the "iconic" tote bag- was born.
However, since fashion production and consumption have terrible environmental consequences, we decided that sustainable fashion was the right way, the only way, to set the basis of our new brand, with a conscience to inspire, engage and commit. This was a natural step for us, especially since we grew up in Sweden and Belgium where sustainable behaviours are parts of the national pride.
Even if there is no such a thing - yet - as "100% sustainable fashion", our collection embraces the circular fashion model, with the eagerness to minimize waste and the use of new resources by employing durable recycled and recyclable materials.
ACE is the result of our friendship and shared passions for good design, nature, sport, adventures and a real concern for our environment.
Sandra & Anna
ACE Founders
Our Manifesto
The planets resources aren't infinite and oceans are dying. Plastic pollution is severely endangering our ecosystems. A change must happen NOW and we believe that fashion is a powerful tool to change the way we consume and produce.
There are many threats, but so are the solutions. A part of the solution is turning waste into new resources by embracing circular fashion.
This is why we have committed ourselves to design beautiful long lasting products with a useful purpose thanks to innovative methods and materials.
Our Promise
1. Use recycled waste as raw material to keep new virgin resources at a minimum. Each bag we produce actually reduces waste: 1 bag is made of approximately 0,5kg recovered fishing nets from the oceans and other post and pre-consumer nylon waste.
2. Prolong the life cycle of our bags:
- by using durable qualitative materials
- by offering repairing the products when it's possible
- by selling items with minor defects on our shop for less money
- by recycling your bag when it has come to its "end-of-life", we will reuse the components or recycle them in collaboration with our material suppliers.
REDUCE - REUSE - RECYCLE - REDESIGN
Behind the brand
ACE stands for Active Chic Eco
We are inspired by YOU - friends, mothers, sisters, daughters, work-companions... all the fantastic women around us!
Our products are designed with your lifestyle and expectations in mind. Whether you are Active, Chic or Eco, we do it for YOU.
Our ACTIVE woman is leading a non-stop sporty, working and adventurous life. Open-minded and curious, she loves fun but also cares about healthy lifestyles. She is eager to discover and share new experiences.
We believe that CHIC is not only about style but also attitude and behaviors. Our chic woman recognizes quality and authenticity, she has character and is showing respect for herself, others and nature.
Our ECO-conscious woman chooses ethical and sustainable alternatives. She inspires her community by doing what it takes to make a difference. Because every change starts with yourself.