Our Story
ACE was created with the willingness to offer women a "sporty chic" and functional bag to carry throughout the day without compromising the environment.
From friends and our own personal experience, we found it difficult to find a perfect combo, a bag to wear from early gym sessions to professional meetings, from the office to after work gatherings, or just to pack the essentials for a weekend trip. So we decided to offer a practical response to this necessity and design our "ideal" bag, a stylish and timeless accessory to stay ultra organized and to keep up with our demanding lifestyles. Our first model - the "iconic" tote bag- was born.
However, since fashion production and consumption have terrible environmental consequences, we decided that sustainable fashion was the right way, the only way, to set the basis of our new brand, with a conscience to inspire, engage and commit. This was a natural step for us, especially since we grew up in Sweden and Belgium where sustainable behaviors are parts of the national pride.
This is why our collection is based on the circular fashion model, with the eagerness to minimize waste and the use of new resources by employing recycled and recyclable materials such as fishing nets rescued from the ocean and other nylon waste.
ACE is the result of our friendship and shared passions for good design, nature, sport, adventures and a real concern for our environment.
Sandra & Anna
ACE Founders
Our Manifesto
The planets resources aren't infinite and oceans are dying. Plastic pollution is severely endangering our ecosystems. A change must happen NOW and we believe that fashion is a powerful communication tool to involve consumers and raise awareness.
There are many threats, but so are the solutions. A part of the solution is turning waste into new resources by embracing circular fashion.
This is why we have committed ourselves to design beautiful products with a useful purpose thanks to innovative methods and recycled and recyclable materials for our collections.
Our Promise
We use plastic waste as raw material.
Each bag we produce reduces waste: 1 bag is made of approximately 0,5kg recovered fishing nets from the oceans and other post and pre-consumer nylon waste.
Therefore the use of virgin resources is kept at a minimum.
When your bag has come to its "end-of-life", we will recycle it through our Take Back program and redesign it into new products.
Nevertheless, there is no such thing as "perfect circularity" yet. We are doing our best with today's available innovations and technologies.
REDUCE - REUSE - RECYCLE - REDESIGN
Behind the brand
ACE stands for Active Chic Eco
We are inspired by YOU - friends, mothers, sisters, daughters, work-companions... all the fantastic women around us!
Our products are designed with your lifestyle and expectations in mind. Whether you are Active, Chic or Eco, we do it for YOU.
Our ACTIVE woman is leading a non-stop sporty, working and adventurous life. Open-minded and curious, she loves fun but also cares about healthy lifestyles. She is eager to discover and share new experiences.
We believe that CHIC is not only about style but also attitude and behaviors. Our chic woman recognizes quality and authenticity, she has character and is showing respect for herself, others and nature.
Our ECO-conscious woman chooses ethical and sustainable alternatives. She inspires her community by doing what it takes to make a difference. Because every change starts with yourself.